December 3, 2022

Cannabis Business Guide to Avoiding Shadowban and Marketing Effectively on Social Media

Improving brand visibility is no child’s play. Content creators need to turn their hand and work hard to build their social media presence. However, while doing this, they must follow certain rules to ensure that their messages do not conflict with the social norms of the various social media channels. There is no doubt that Instagram is one of the most used social media to improve their reach and strengthen their image. In fact, an established presence on this platform can do wonders for a business.

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However, for cannabis entrepreneurs, the situation can be worse. Instagram for cannabis businesses has become a major problem due to its grip on the cannabis business. This can be seen in the form of bans on content from these companies, hindering their efforts to improve their reach on this popular platform. Surely there must be a way around this. More importantly, what does shadowban entail? What is Shadowbanning?
It’s about blocking certain user content on social media in a way that the user doesn’t know is happening. Once the shadow is blocked, social media platforms like Facebook, TikTok, or Instagram will prevent your posts from appearing in hashtags. If you’re blocked on IG, your posts won’t appear on other feeds until those people follow you. Simply put; shadowbanning is the worst nightmare for content creators and marketers. This greatly reduces the ability of new subscribers to find your page. What’s worse is that you won’t get a notification from Instagram that you’ve been banned. The smart algorithm will slowly do its work, leaving you stuck in the dark. If Instagram is repeatedly deleting your posts because they are against their policy, you may find that your entire account will be deleted soon. It is safe to say that you do not want this to happen in any way. So how do you get out of it? Well, by following some tips and tricks. Instagram for Cannabis Stores – How to Use the Algorithm to Your Advantage

Let’s call a spade a spade. If you are a business that works in the cannabis industry and you post images of cannabis and its products, Instagram will not like them. So you have to bear the burden of being banned. But you can’t deny that this social media strategy is an important part of your social media marketing strategy. Below are tips you can use to improve your business.